NYC Shopping Guide

Written By Luisa Lemon

Let’s be clear: New York shopping isn’t for the faint of heart. It’s cardio in boots, financial risk with a side of oat-milk latte, and the closest thing I’ve had to religion since Chanel sent tweed down the runway. This is why I have created this free download for your next trip.

Here’s where I go when I want to window shop like Anna Wintour is watching, but also maybe buy a sweater that costs less than my ConEd bill.

📍 SoHo: The Cool-Girl Olympics

If street style had a stadium, it would be SoHo. Everyone is dressed like they “just threw this on,” which really means it took three hours and a Depop deep dive.

  • Reformation: Where I pretend I’m an eco-conscious French girl and not someone who eats Sweetgreen three times a week.

  • Ganni: Because I need at least one piece of Scandi whimsy before I get too serious.

  • Khaite: If I accidentally come into a trust fund, this is my first stop.

📍 West Village: Quiet Luxury, but Flirty

This is where sweaters are oversized, jewelry is delicate, and cappuccinos cost more than my first cell phone bill.

  • Nili Lotan: Minimalism, but with a side of “I could fly to Capri tomorrow if I felt like it.”

  • Elyse Walker: Like the Upper East Side flagship’s chill little sister — still chic, less judgy.

  • Bookmarc: Buy a tote, pretend you’re literary, call it a day.

📍 Upper East Side: Where Gossip Girl Still Lives Rent-Free

Even if Blair and Serena have left the building, the UES still knows how to do polished shopping laps.

  • Saks Fifth Avenue: It’s cardio. You’ll walk 10k steps without realizing it.

  • Ulla Johnson: Boho with a trust fund. I go for the knits, stay for the fantasy of living in Brooklyn brownstone perfection.

  • The Row: Where black turtlenecks are religion and prices are whispered, not spoken.

📍 Tribeca: Downtown, but Designer

Tribeca is for when you want to look like you don’t try, but you definitely have a stylist on speed dial.

  • Shop the Westside: Denim heaven. This is where jeans get spiritual.

  • Nili Lotan (again): Because she’s everywhere and somehow always right.

  • La Garçonne: French-girl chic without needing to actually speak French.

✨ Final Thought

Shopping in NYC isn’t about what you buy. It’s about the performance: the latte in one hand, the oversized sunglasses indoors, and the faint smell of ambition in the air.

The bag may be paper, but the fantasy? Prada.

Luisa Lemon
Next

Blog Post Title Two